STORIES HAVE POWER
Tapping Into Your Most Important Resource
to Scale Support and Impact
Share your stories.
We need to hear them.
Because, on a daily basis we are bombarded with lies and misinformation, hateful and divisive content designed to get clicks at the expense of our soul…and it’s working.
I’m reminded of a story I heard a long time ago and the message is universal and more relevant than ever.
An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy. “It is a terrible fight and it is between two wolves. One is evil – he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.”
He continued, “The other is good – he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you – and inside every other person, too.”
The grandson thought about it for a minute and then asked his grandfather, “Which wolf will win?”
The old Cherokee simply replied, “The one you feed.”
The evil wolf is winning and it’s not because he’s stronger. He’s just good at marketing an all you can eat buffet that appeals to our fears and desire for self preservation.
Look at Trump. Look at FOX. They’re the masters of spin and they have amassed power because of their ability to feed us garbage.
Unfortunately, some of us will always prefer the taste of junk food and that will never change. It’s cheap, easy to get and makes us feel good. It’s addicting.
But for those looking to nourish the soul, stimulate the mind , and strengthen their resolve, they need a source.
That source is you.
I know its hard for non-profits to part with precious dollars that are meant for development and promoting change but they must start investing in not only telling their stories, but sharing them with the masses.
That is how they will scale their impact and widen their support.
The good wolf is inside all of us and it’s starving.
