STORIES
HAVE POWER
modern storytelling in a digital world
We follow a simple process when it comes to developing a content strategy and although every client has a different story , the blocks are the same.
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Produce a high volume of short flashy content that, over time, capture people’s attention and generates brand awareness.
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Hook audiences with high energy anthems that get people excited about your mission.
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Provide testimonials and explainers that inform the audience and validate your mission.
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Establish a deep personal connection with emotionally charged short films or commercials that drive your message home.
perspective
stories have power.
They connect us through our shared humanity.
Under the surface level things that define us (and ultimately divide us) are universal truths, not exclusive to any race or religion, class or region.
We all hope. We all love. We all strive to persevere.
It’s in those types of stories where we find common ground, look past what makes us different and are inspired to work together to make a better world.
Stories have power.
A PRODUCTION HOUSE ORIGINAL DOCUMENTARY
TEACHER
storytelling is crucial, but a good strategy ensures success.
You might have an amazing story to tell but if you don’t know how to reach your audience, they’ll never hear it. This means you have to approach your storytelling tactically, as well as creatively.
It means expanding your storytelling across time and using the various platforms available to you to reach your audience. It requires a steady stream of engaging content catered specifically for your audience and the way they consume it.
Once you’ve captured their attention, you can hit them hard with thought provoking and emotionally charged content.
The whole process is a journey and it should end with you relating to your audience and gaining their trust.
application
CLIENT SPOTLIGHT
AUSL
OUR approach
THE BIG PICTURE IN 6 STEPS.
It seems straightforward but the process is time intensive and detail oriented. We take a look at the big picture, do our research, and plan accordingly.
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We dig in and do the research but it all begins with asking the right questions. What is your brand story? Who is your audience? What are their media consumption habits? From there we develop the right strategy.
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From product photography to feature length documentaries and commercials, our capabilities are whatever they need to be. Our talented team has the versatility to deliver a wide range of content.
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Our discovery will inform our strategy as we develop a unique campaign across multiple plaforms. The goal is to take the audience on the journey and provide more value with each interaction.
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Strive to stand out and create content that will trigger an emotional response. It might be laughter, joy or hope. It can be also sadness, love and hate. Just make sure to connect on a level that connects with your audience.
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Your ability to engage your audience on a consistent basis is how you build trust and loyalty. We leverage each platform effectively and think outside of the box when it comes to working with influencers to build your presence online.
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Paid advertising is a great tool to jumpstart the process and ignite a grassroots movement, but it shouldn’t be the basis for your strategy. Our content is meant to be shareable and relatable which leads to more organic growth.
SNEAK PEAK
tricoci university
brand refresh
blog
our thoughts in BLACK AND WHITE
These are some of our thoughts on content strategy, the industry, and life. If you’re interested in how we think, check them out.
FEATURED PROJECT
ARTPIX 3D OBSESSION SERIES
production STUDIO
coming soon!
Chicago may be the Second City, but to us it’s second to none.
Chicago is our home and we’re committed to making films in the city of big shoulders because creativity isn’t exclusive to the coasts.
Stay tuned for updates.
Contact us
LETS CHAT
Let us know about your goals. We’re happy to assess some of the challenges you’re facing and build a plan that works for you. When you schedule your meeting we’ll send you a break down of our process to help set the framework for our call.
For all other inquiries please email Adam at: agacka@productionhousechicago.com